Media advertising is the practice of using electronic devices to convey promotional messaging. It is used to increase company awareness, improve product sales and drive visitors a organisation’s website. Also, it is a way for businesses to interact with their customers over a personal level and build company loyalty. The usage of social media and also other forms of digital marketing allows marketing advisors to connect with their target audience by using a variety of methods, including on-line video, paid out Source advertisements, and social websites posts. The amplified interconnectedness of social networking makes it a marketing tool that can be taken to specific needs. In addition , the ability to the path customer data through acquisitions and product referrals permits SMM as a more targeted form of CUSTOMER RELATIONSHIP MANAGEMENT than traditional marketing.